Arlington, VA – It’s official. Benjamin Rush is out, bisexual circus monkey is in.
The American Psychiatric Association has announced plans to adopt a “dignified” bisexual circus monkey dressed in shiny, asexual circus garb as its mascot and official logo. Click here to see former logo.
The logo is being changed to more closely reflect the nature of psychiatry’s technology and will be released in early 2012 according to APA spokesperson, Dr. Wanda Munch. The mascot will officiate at all future Association meetings, conferences, cruises and pharmaceutical conventions.
Benjamin Rush MD, signer of the declaration of independence and famed blood letter, was originally chosen as the APA’s icon because “he was supremely confident of his own opinion and decisions, yet shallow and very unscientific in practice,” qualities psychiatry has always held in high regard.
“We felt his Negritude theory was very clever and ahead of its time, said Munch. He believed black people derived their skin color from a condition called Negritude and that when cured of the condition, their skin would turn white. Ha ha! Isn’t that adorable?” said Munch.
“But, times have changed, life has become more free-spirited and we felt our official logo should be more representative of today’s psychiatry. The circus monkey is a perfect representation. He appears dignified yet free-spirited and isn’t afraid to flaunt his sexuality in his choice of wardrobe. He is also representative of the man-monkey link and laboratory research. He’s the complete package, ” continued Munch.
To select a symbol for the logo, the APA engaged the services of Edelman, a leading global branding and design firm that represents Abbott Laboratories, American Health Care Association, American Home Products, AstraZeneca, Bayer, Eli Lilly & Co., GlaxoSmithKline, Hoffmann-La Roche, Johnson & Johnson, Merck, Novartis Ortho-McNeil Pharmaceutical, Pfizer, Pharmacia, Procter & Gamble, and Schering-Plough Corp.
“We chose a circus monkey because it’s clever, playful, has many human characteristics and isn’t afraid to try on women’s clothes. For a profession that pretends to be human and gets away with it, it’s absolutely relevant,” said Randolph Bunkel, executive director in Edelman’s New York office.DISCLAIMER: This blog is fictional parody written by a real estate nut who makes things up and writes them down. Don't believe a word she says.